Rotary x MOD British Army ATP 40

The Rotary x MOD British Army ATP 40 reimagines Rotary’s historic Army Trade Pattern watch with the boldest proportions in the collection. Inspired by the ATP wristwatches supplied by Rotary to the British Army in 1940, this edition preserves the purposeful design language of the original while giving it a stronger, more contemporary wrist presence.

Its 40mm case, 46.5mm lug-to-lug length and 10.65mm thickness create a confident modern profile, while the running seconds sub-dial maintains a clear link to the wartime ATP design. Luminous hands and indices support legibility in low light, staying true to the practical principles of a service watch.

Paired with a  hard-wearing khaki military style canvas strap and developed in official collaboration with the Ministry of Defence, the ATP 40 is a modern British Army watch shaped by genuine Rotary military heritage.