Rotary Chronograph 1977 'Cowboy' - GS00450/29

Ships Late November | Limited to 100 Pieces | Exclusively Available Online

The Chronograph 1977 series from Rotary introduces the "Cowboy" edition, a watch crafted for those who appreciate the thrill and style of vintage motorsport. Inspired by the bold liveries of the 1970s racing scene, this exclusive model combines a striking orange, black, and white colour scheme that commands attention.

Built with a 42mm stainless steel case, the Cowboy edition features a 3-dial Japanese quartz chronograph complication on a white textured dial. Eye-catching red accents highlight the dial and tachymeter, while the black sub-dials and red seconds hand add contrast and functionality. Designed with water resistance up to 50 meters, this timepiece is both stylish and practical, suitable for everyday wear.

Completing the vintage racing look, the Cowboy features a black perforated leather strap with red stitching, evoking the character of classic racing accessories. Each watch is engraved with a unique number on the case-back, emphasizing its exclusivity, with only 100 pieces available exclusively online.

Capture a piece of racing heritage with the Chronograph 1977 ‘Cowboy’—a must-have for collectors and enthusiasts who appreciate the fusion of vintage inspiration with modern craftsmanship.

Since 1895, British designed heritage watch brand Rotary has crafted accurate, reliable and high quality timepieces that have been cherished from one generation to the next. And has consequently developed a reputation for quality in horology around the world. First originating in Switzerland the brand moved its headquarters to the United Kingdom in 1905 and today the brand stays true to its historic values of craftsmanship and is rightfully proud of 125 years in watchmaking. Over the years Rotary has achieved true horological feats that have been treasured and housed within an archive.

For more on how to read a Chronograph or a Tachymeter, take a read of our guides.