A New Chapter for Rotary

We would like to announce that Rotary has been acquired by Peers Hardy. This transition comes at a pivotal time for the brand and its community—a community that, like Peers Hardy, has long cherishe...

Understanding Watch Water Resistance Ratings

When choosing a timepiece, water resistance is a key consideration—especially if you lead an active lifestyle or enjoy water-based activities. But what do the various water resistance ratings actua...

What is Watch Lume? How Watches Glow in The Dark

When you’re shopping for a quality watch, you may notice that many watches,  feature a glow-in-the-dark element known as “lume.” This detail adds more than just visual appeal – it also enhances the...

Experience the Spirit of ‘70s Racing: The New Limited Edition Chronograph 1977 Collection

Rotary is thrilled to announce an exciting upcoming addition to our acclaimed Chronograph 1977 series: three new, limited edition watches that continue our journey into the captivating world of 197...

Rotary Watches AW24 Collection: A Preview With Chris Rackett

As we approach the launch of the Rotary AW24 collection on the 23rd of September, we had the privilege of speaking with Chris Rackett, our Head of Design, to delve into the latest updates coming to...

6 Common Watch Owning Mistakes and How to Avoid Them

Owning a mechanical Rotary watch is not just about wearing a beautiful accessory—it's about maintaining it so that it continues to perform for years to come. However, even seasoned watch collector...

Rotary’s Military Inspired Timepieces

Since 1895, Rotary has been at the forefront of crafting accurate, reliable, and high-quality timepieces. These watches, cherished across generations, have earned a global reputation for excellence...

A Note from Purpl Founder, Georgina Colman

Navigating Time: My Journey with MS and the Power of Determination It’s strange to think that once upon a time, I wasn’t disabled yet now I am but I am still very much the same person. I’ve had MS ...

The Next Chapter of Racing Heritage: Chronograph 1977 Black Edition

The Next Chapter of Racing Heritage: Introducing the Chronograph 1977 Black Edition At Rotary, we are continuing to celebrate our rich heritage and dedication to timeless design with the unveiling ...

How to Set a Moonphase Watch

Moonphase watches are not just timekeeping devices; they are intricate pieces of craftsmanship that display the lunar phases, adding a touch of elegance and functionality to your wrist. While they ...