Rotary's inception
M. Dreyfuss begins making timepieces in a small workshop in the Swiss town of La Chaux-de-Fonds
TO BRITAIN
Georges and Sylvain Dreyfuss, two of M.Dreyfuss three sons open a UK office to import watches
WINGED WHEEL
Rotary introduces the ‘Winged Wheel’ logo
Rotary Maximus
Rotary Maximus symbolises growing popularity of wristlets
BRITISH ARMY
Rotary is appointed as one of the official watch suppliers to the British Army.
The gift of rotary
Rotary becomes known as the gift-giving brand
ON THE WORLD STAGE
Rotary begins to build its international reputation
RACING HERITAGE
Rotary sponsor British F1 team, BRM
growing collections
Rotary’s watch collections expanded into fully-formed lifestyle ranges
A Revelation
The patented Rotary Revelation™ is launched
To the seas
Rotary sponsors Clipper around the World Yacht Race
Rotary Scores
Rotary announces partnership with Chelsea FC as the Official Global Timekeeper
new ownership
City Champ Watch & Jewellery Group acquires a 100% share of the Dreyfuss Group and becomes the parent company.
A ROYal award
The Dreyfuss Group is awarded the prestigious Queen’s Award for International Trade
brand recognition
Rotary is given 'Superbrand' status
Royal British legion
Rotary partners with The Royal British Legion
ROTARY x Swarovski
The Kensington Ladies Watch Collection is embellished with Swarovski® Crystals
Watch Brand of the year
Rotary is awarded Watch Brand of the Year, Retail Jeweller UK Jewellery Awards
Watchmaking pedigree
Rotary celebrates 125 years of watchmaking
Rotary Watches partners with Prostate Cancer UK
Rotary partners with Prostate Cancer UK to produce the 1IN8 watch
Watch Brand of the year
Rotary is awarded Watch Brand of the Year, Retail Jeweller UK Jewellery Awards
A new partnership
Rotary joins the Alliance of British Watch and Clock Makers