Experience the Spirit of ‘70s Racing: The New Limited Edition Chronograph 1977 Collection

Rotary is thrilled to announce an exciting upcoming addition to our acclaimed Chronograph 1977 series: three new, limited edition watches that continue our journey into the captivating world of 1970s F1-inspired design. Coming later this year; the ‘Cooler’, ‘Cowboy’, and ‘Clutch’—each piece has been meticulously crafted to celebrate the era's iconic liveries and motorsport heritage, bringing a bold yet sophisticated aesthetic into a contemporary watch design.

Cooler, Cowboy, Clutch: A Truly Collectable Trio

Later this year, Rotary will release these distinctive models into the Chronograph 1977 collection. Each watch has been designed to capture the spirit of 1970s racing, blending it with the precision and craftsmanship for which Rotary is known. The Cooler model is limited to 200 pieces and will be available exclusively through Rotary retailers. The ‘Cowboy’ and ‘Clutch’ models are each limited to just 100 pieces, available only on the Rotary online store. These watches are more than just timepieces—they’re pieces of art that nod to the thrilling speed and iconic style of racing.

Details Designed for Racing Fans

The heart of each watch features a 3-dial Japanese quartz movement, ensuring precision and durability. The vintage-inspired racing leather strap, complete with perforations, enhances comfort and adds a sense of rugged authenticity, reminiscent of racing gloves from the golden era of F1. The textured dial design and individually numbered case-backs make each watch truly unique, emphasising the collection’s exclusivity and collectability. These features come together to create a watch that pays tribute to both the classic and modern, making it a perfect fit for fans of both motorsport and horology.

Register Your Interest and Join the Racing Legacy

Each piece adds a new chapter to the celebrated Chronograph 1977 series, making it a must-have for Rotary collectors and new enthusiasts alike. Don’t miss the chance to secure your own piece of this collection. Register your interest now to receive updates on pre-order dates and store locations—be among the first to bring home a watch that captures the excitement of the racetrack.