Rotary's inception

M. Dreyfuss begins making timepieces in a small workshop in the Swiss town of La Chaux-de-Fonds

TO BRITAIN

Georges and Sylvain Dreyfuss, two of M.Dreyfuss three sons open a UK office to import watches

WINGED WHEEL

Rotary introduces the ‘Winged Wheel’ logo

Rotary Maximus

Rotary Maximus symbolises growing popularity of wristlets

BRITISH ARMY

Rotary is appointed as one of the official watch suppliers to the British Army.

The gift of rotary

Rotary becomes known as the gift-giving brand

ON THE WORLD STAGE

Rotary begins to build its international reputation

RACING HERITAGE

Rotary sponsor British F1 team, BRM

growing collections

Rotary’s watch collections expanded into fully-formed lifestyle ranges

A Revelation

The patented Rotary Revelationis launched

To the seas

Rotary sponsors Clipper around the World Yacht Race

Rotary Scores

Rotary announces partnership with Chelsea FC as the Official Global Timekeeper

new ownership

City Champ Watch & Jewellery Group acquires a 100% share of the Dreyfuss Group and becomes the parent company.

A ROYal award

The Dreyfuss Group is awarded the prestigious Queen’s Award for International Trade

brand recognition

Rotary is given 'Superbrand' status

Royal British legion

Rotary partners with The Royal British Legion

ROTARY x Swarovski

The Kensington Ladies Watch Collection is embellished with Swarovski® Crystals

Watch Brand of the year

Rotary is awarded Watch Brand of the Year, Retail Jeweller UK Jewellery Awards

Watchmaking pedigree

Rotary celebrates 125 years of watchmaking

Rotary Watches partners with Prostate Cancer UK

Rotary partners with Prostate Cancer UK to produce the 1IN8 watch

Watch Brand of the year

Rotary is awarded Watch Brand of the Year, Retail Jeweller UK Jewellery Awards

A new partnership